I had the pleasure of being the opening keynote at this year’s European Lean Startup Summit in Amsterdam. In this talk I relay my own experiences applying the principles from Eric’s latest book, “The Startup Way” by layering those experiences on top of Eric and Marilyn’s presentation (used with permission) about the Startup Way concepts from Lean Startup Week 2017. Although the concepts are relatively straightforward, their application is usually met with resistance and challenges.

I also delivered a second talk on the topic of solving the wrong problem. Almost every team that I coach is experiencing some flavor of this challenge, and it’s probably happening in your company too, right now.

Send me a message if you’d like to discuss the content of either talk, and we can review how the lessons might apply to your business.

Elliot Susel presenting “Applying The Startup Way”