I recently had the opportunity to present about Lean Startup principles at the Marketing Society’s event, ‘An Uncomfortable Breakfast on Innovation and Startups”. I don’t normally try to make my audience uncomfortable, but hopefully attendees are more aware of the assumptions they’re making.
I had the pleasure of being the opening keynote at this year’s European Lean Startup Summit in Amsterdam. In this talk I relay my own experiences applying the principles from Eric’s latest book, “The Startup Way” by layering those experiences on top of Eric and Marilyn’s presentation (used with permission) about the Startup Way concepts from Lean Startup Week 2017. Although the concepts are relatively straightforward, their application is usually met with resistance and challenges.
I also delivered a second talk on the topic of solving the wrong problem. Almost every team that I coach is experiencing some flavor of this challenge, and it’s probably happening in your company too, right now.
Send me a message if you’d like to discuss the content of either talk, and we can review how the lessons might apply to your business.
Elliot Susel presenting “Applying The Startup Way”
Most of us have experienced some flavor of this situation: A team learns about the Lean Startup Methodology and they start running experiments. Magically, the team ends up proving that everything they believed is true. But strangely, when they build the full product, no one buys or uses it. What happened?
Check out my full guest post here, published on the Lean Startup company blog.
This is probably happening at your company, and it’s costing you a fortune. Check out my guest post published on the Lean Startup Company blog.