Tag: Experiment Design

If you’re always right, you’re doing it wrong

Most of us have experienced some flavor of this situation: A team learns about the Lean Startup Methodology and they start running experiments. Magically, the team ends up proving that everything they believed is true. But strangely, when they build the full product, no one buys or uses it. What happened?

Check out my full guest post here, published on the Lean Startup company blog.